Life Insurance & Wealth Building

Protect your family. Build long-term value. Leave a legacy.

Choose affordable temporary protection through term insurance or permanent lifetime coverage through whole life or universal life insurance.

Insurance Options

Term insurance and permanent insurance serve different needs

Many families use a combination: term insurance for large temporary obligations and permanent insurance for lifetime protection and legacy planning.

Affordable Temporary Protection

Term Life Insurance

10, 20 or 30 years

You pay premiums throughout the chosen term. The policy provides a death benefit if the insured person dies while coverage is active.

  • Lower initial premium for a larger amount of coverage
  • Suitable for mortgage and debt protection
  • Helps replace income during working years
  • Premium is generally level during the selected term
  • May be renewable or convertible, subject to contract terms
  • Renewal premiums can increase substantially
Lifetime Protection

Permanent Life Insurance

Pay for 20 years

Some whole life policies allow premiums to be completed over 20 years while coverage continues for life. Universal life funding structures differ and must be reviewed carefully.

  • Coverage designed to remain for life
  • May provide guaranteed or policy-based cash values
  • Can support estate and legacy planning
  • May offer limited-pay options such as 10-pay or 20-pay
  • Can be useful for business and tax-planning discussions
  • Higher premiums require long-term affordability
Side-by-Side Comparison

Understand the main differences before choosing

FeatureTerm InsurancePermanent Insurance
Coverage periodSelected term, such as 10, 20 or 30 yearsDesigned for lifetime coverage
Premium approachPaid throughout the chosen termMay be paid for life or through a limited-pay option such as 20 years
Initial costGenerally lowerGenerally higher
Cash valueNoneMay be available, depending on the product
Investment componentNoneUniversal life may include investment account options
Best suited forMortgage, income replacement and temporary obligationsLegacy, estate, business and long-term planning
Tax treatmentDeath benefit is generally paid tax-free to a named beneficiaryDeath benefit is generally paid tax-free; policy values and access may have tax consequences
Why Life Insurance Matters

Protection for the people and obligations that depend on you.

The right amount and type of insurance depends on your income, debt, family responsibilities, existing savings and long-term goals.

  • Replace income for a surviving spouse or family
  • Pay off a mortgage and other debts
  • Protect children’s education plans
  • Provide funds for final expenses and estate costs
  • Support business succession or key-person planning
  • Create a tax-efficient legacy for beneficiaries
Universal Life Insurance

Permanent insurance with flexible funding and investment options

Universal life combines permanent life insurance with a policy investment account. Costs, guarantees, investment choices and premium flexibility vary significantly by contract.

Life Insurance Protection
Policy Investment Account
Long-Term Cash Value Potential
LIFE

Lifetime protection

Permanent

Coverage can remain in force for life when sufficient premiums and policy values are maintained.

FLEX

Flexible funding

Policy-based

Many universal life contracts allow premium flexibility within minimums, maximums and tax-exempt limits.

INV

Investment options

Choice

Options may include fixed-interest, indexed or market-linked accounts, depending on the insurer.

TAX

Tax-advantaged accumulation

Within limits

Policy values may grow on a tax-advantaged basis while the policy remains exempt under Canadian tax rules.

ACCESS

Access to policy value

Later

Cash value may be accessed through withdrawals, policy loans or collateral borrowing, subject to tax and contract rules.

LEG

Legacy planning

Tax-efficient

The death benefit can help transfer wealth to beneficiaries and provide liquidity for estate obligations.

Whole Life Insurance

Permanent protection with contractual guarantees

Whole life generally provides level premiums, lifetime coverage and guaranteed values. Participating whole life may also receive dividends, but future dividends are not guaranteed.

20

20-pay option

Pay 20 years

With a true 20-pay policy, scheduled premiums end after 20 years while coverage continues for life.

GTD

Guaranteed values

Contractual

Guaranteed death benefits and cash values are shown in the policy contract and illustration.

DIV

Potential dividends

Not guaranteed

Participating policies may receive dividends that can be used in several ways, including purchasing additional insurance.

Who May Consider Permanent Insurance?

Permanent coverage is usually designed for long-term needs

FAM

Families wanting a permanent legacy

Useful when the goal is to leave money to children or other beneficiaries regardless of age at death.

BIZ

Business owners

May support shareholder agreements, key-person protection, corporate succession and estate liquidity planning.

EST

Estate-planning needs

Can provide liquidity for taxes, debts, equalization among heirs or charitable giving.

MAX

Long-term savers

May be considered after reviewing emergency savings, debt, TFSA, RRSP, FHSA and other priorities.

CHILD

Children’s permanent coverage

Can secure long-term insurance and build policy value over time, subject to suitability and family priorities.

RET

Retirement and legacy planning

Policy value may support future planning, but access can reduce benefits and create tax consequences.

!

Permanent insurance requires long-term affordability

Universal life and whole life policies are not regular savings accounts. Insurance costs, fees, investment performance, withdrawals, loans and premium changes can affect policy values and coverage. Universal life is not always fully paid after 20 years unless the contract specifically guarantees that structure. Review guaranteed and non-guaranteed values carefully before purchasing.

Frequently Asked Questions

Common life insurance questions

How much life insurance do I need?

Consider income replacement, mortgage and debt, children’s needs, education costs, final expenses, existing savings and current workplace coverage.

Do I pay term insurance premiums for the entire term?

Yes. Premiums are normally required throughout the selected term to keep coverage active. Renewal premiums may be much higher after the original term ends.

Is permanent insurance always paid up after 20 years?

No. Only a contract specifically designed as a guaranteed 20-pay policy ends scheduled premiums after 20 years. Universal life policies use different funding and cost structures.

Can term insurance be converted to permanent insurance?

Many policies include a conversion option before a stated age or date, but available products, limits and rules depend on the insurer and contract.

What is universal life cash value?

It is the policy value remaining after insurance costs, fees, premiums, investment returns and transactions are applied. It is not the same as the death benefit.

Can I withdraw or borrow from permanent insurance?

Potentially, subject to policy terms. Withdrawals and loans can reduce cash value and death benefits, and may create tax consequences.

Is the universal life investment return guaranteed?

Not necessarily. Returns depend on the selected account. Fixed options may provide stated guarantees, while indexed or market-linked options may fluctuate.

Should I choose whole life or universal life?

Whole life generally emphasizes guarantees and simplicity. Universal life generally offers more flexibility and investment choice, but requires more monitoring.

Learn with Lava

Find the right balance of affordable protection and permanent coverage.

Review your mortgage, income, family responsibilities, workplace benefits, long-term goals and budget in a focused complimentary insurance consultation.

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